Sandoki Partners with 52TOYS as Regional Distributor

November 10, 2024, Dubai — Sandoki announces its partnership with 52TOYS, a leading Chinese trendy toy brand, as the official authorized distributor in GCC countries. This collaboration represents a pivotal step in expanding 52TOYS' innovative product offerings to the Middle Eastern market.

52TOYS is recognized for its extensive range of products, including blind boxes, transforming mechas, and figurines. The brand has established successful partnerships with prominent IPs such as Disney and Warner Bros., while also developing original IPs like Panda Roll and Nook. Its products have garnered significant popularity in markets including China, Japan, South Korea, and Southeast Asia, appealing to a diverse consumer base.

As a local company based in Dubai, Sandoki is well-equipped to utilize its market expertise to effectively promote 52TOYS' products. This partnership aims to introduce the compelling concept of blind box collectibles to consumers in the Middle East, enhancing their engagement with these unique products.

Further announcements regarding product launches and promotional events will be made in the coming months.